With their roots in Sweden, Dada Life began their DJ duo journey in 2006 with their release of “Big Time.” They released a bunch of singles between then and 2009 until they released their first full album Just Do the Dada, which included their first charting single in Belgum, (appropriately named for Dada,) “Fun Fun Fun.”
Over the last few years, Olle Corneer and Stefan Engblom have unleashed the fucking Dada on America, taking over the EDM festival circuit and climbing the ranks of DJ Mag’s top 100 list. They started hitting the US in late 2009 with shows to debut their album Just Do the Dada, but blew up when they hit LA’s Electric Daisy Carnival in 2010 and EDC again in vegas in 2011. They also rocked Miami’s Ultra Music festival in 2011 and killed it this past summer at New York’s Electric Zoo. The pair’s momentum is growing and showing no signs of slowing down, even selling out several venues over this past year.
While they’ve released several singles from the album over the past year, with remixes of “Happy Violence” and ”Kick Out the Epic Motherfucker” out last year, ”Rolling Stones T-Shirt” in the spring, and “Feed the Dada” in September, Dada Life left their fans anxiously awaiting the release of the full album “The Rules of Dada” last month. Between the poppy-vocal track “So Young, So High,” the unique bass arrangements in “Bass Don’t Cry,” and the heavy electro bassline paired with catchy vocals in ”Everything is Free,” it was worth the wait. The entire album is full of high-energy tracks, catchy vocals, and super-fat beats that never once let you stop movin’.
Dada knows their fans always want more and try to stay connected to them as much as possible. Their use of twitter and Facebook has allowed their fan base to follow them through their tour as well as some of their day-to-day shenanigans as well. They even tweeted a call to musicians/vocalists to submit their demos, which could open the door for some fresh talent for Dada to work with. They also just finished their own 12 days of Dada gift giveaway, with VIP tickets to some of their upcoming shows along with merchandise for some of their biggest fans.
Fans know Dada Life as a pair of live-out-loud comedic jokesters. Their shows are full of off-the-wall antics, with them bouncing around on stage their entire set, and their tendency to bring fans up on stage who are in their favorite banana costumes and shower them in champagne. They even surprised the crowd at their 2011 EDC show in Las Vegas with a full marching band joining them on the stage (along with a giant inflatable banana, of course) with their own rendition of the “Red Noise/Red Meat” opening. However, the pair are not without a serious side.
They’re obviously serious music producers, always working on something new, either in-studio, or on the road. They’ve even come out with their own audio plugin for DJs called the Sausage Fattener, which gives a greasier fatter heavier sound to whatever it’s applied to. Even their plugin incorporates the humor of Dada, with the picture of the sausage getting angrier as you turn up the fatness of the beat. The Dada Life Sausage Fattener plugin has even become popular among other professional DJs, including Tiesto, Kaskade, Dirty South, and Laidback Luke, to name a small few; and Dada say they plan on releasing more plugins.
Fans are gearing up for the much anticipated new years eve show at what they’re calling the Dada Land Compound at a warehouse in Brooklyn. They haven’t been back to NYC since Electric zoo, though they did rock six flags out in Jersey back in October for Electric Adventure. There will undoubtedly be lots of bananas running around the Dada compound and of course, the champagne will be flowing. Along with hearing the rest of the songs off their new album, as well as the the bangers from their previous album, Dada will more than likely blow our minds with something brand new.