Photo Credit: http://xpressmag.com.au
If you live in the underground, then Ali Shirazinia, otherwise known for his stage name Dubfire, is not anywhere near unfamiliar. If you’ve ever seen the man live, you know has a certain air of pride to him. The man demands respect everywhere he plays, and rightfully so. He’s a legend in his own respect, taking home a Grammy back in 2002. However, earlier this morning (December 18, 2013) he took to Facebook in order to rant about the lack of professional etiquette that some young and aspiring dj’s/producers have nowadays. Why? He doesn’t like all the spamming. He did this by ironically spamming his received messages on all of his followers’ Facebook pages (about 500,000); it wasn’t pretty. Totaling six different posts, the feedback was definitely not what he had expected.
Now, before I divulge my personal opinion on to all of you, I would just like to put it out there that Dubfire is by far my favorite dj/producer. His productions are always intricately woven and perfect. His live sets are genius, and the insightfulness he provides with the plethora of interviews conducted with dubspot and more recently, DJTechTools is amazingly helpful. The reason for me writing this, is because of his arrogance that turned off so many, including myself. You’re a human as well, preaching about the love and passion for music. Act like it.
His first post explained how aspiring artists have a “lack of basic human understanding”, and how it left him speechless. First off, in someone’s position like Ali, if you even consider committing an immature and unprofessional rant on Facebook, I think you sir, have the “lack of basic human understanding”. Who the hell do you think you are, the dance music community’s version of Kanye West? Secondly, aren’t you the one who goes on and on about technology allowing the freedom to be able to create different mediums of expression? Social media exists Ali, and whether you understand this or not, it makes the world a much smaller place. The space between 2 people across the world exists between a left-click and a send button. God forbid an avid listener who sees you as a role model, would approach you for help. The stupidity, and the nerve they have. If the world had social media in your prime (early-mid 90’s), would you not utilize it to try to get ahead? Why knock someone else for being proactive?
The second post consisted of another message Dubfire recieved, requesting his guest appearance on a local radio show in Portugal, politely at that. Again, I think you mistook Green Velvet. He said to walk around (like you’re bigger than prince), not ‘ride around and shit on everyone from your high-horse’. The way you used your position and had the intention of humiliating a fan, left a lot of us speechless. The third, (I can actually understand why he posted this), was an artist from Latvia, requesting a guest appearance on SCI+TEC’s radio show. That post was pretty funny to see. I would actually enjoy seeing you shit on him again.
The final post, or so it seemed, was Ali removing all doubt that it was in fact, himself, who was distasteful enough to put these hopefuls under a dim light.
Stating he is a champion of new talent (definitely no argument there, although Hawtin might be able to contest that), he called these requests “mindless”, further throwing salt on the fresh wounds. I believe your response to these messages to be more mindless than the requests themselves. Did you forget that half a million people would see you acting like a total dick? Or that there wouldn’t be any negative response? Do you have the answers Ali? DO YOU HAVE THE ANSWERS?
Now after a unanimous uproar from his nearly 500,000 followers on Facebook, Ali, (or so we thought it to be Ali) took down the aforementioned posts and threw out, for the world to see, his private message to the sender of the second message. Ali explained that his intention was not to humiliate, rather to educate. Listen dude, if you’re still too proud to admit you acted like my 10 year old nephew after a dentist appointment, just give it up; there’s no coming back from it. The only reason you even sent that was because of the backlash you received, otherwise, your arrogance and condescending manner wouldn’t allow you to give two shits.
Finally, Mr. West-Wannabe here came out with a final post, further putting his insecure ego under the spotlight. He claimed he wasn’t the one to remove the posts from his Facebook page (because he still needs to salvage his pride, one way or another) and his social media guru did the edit for him believing it couldn’t have been Ali. Very true, indeed; who would’ve expected such a ‘mindless’ rant from one of the leading industry professionals? Everything you do is classy and concisely minimal, Ali. You should have kept the image up, even if it is just a facade to hide your true naggy personality. I would much rather think you had etiquette, rather than know you can act just like another sellout. From one of your most avid followers, you’ve disappointed many of us over such a minute annoyance. Give us all a break, and focus on what you do best: cooking and eating. Oh, and creating great music, too.
“Now let’s get back to the program”