Article by: Simon Senghaas and Miriam Beyer UndrgrndSoundEU@undrgrndsound.com
He’s done it again: Anthony Rother, a Superhero in futuristic dance music, has released a new album. Verbalizer it’s called, and it contains everything from deep techno to Kraftwerk’s electro sound to the ecstatic Ausrast stuff. Verbalizer has everything you need for that perfect club night. We met Anthony Rother before his gig at Romy S to speak with him one-on-one about his latest music pursuit. Then, of course, we listened to the samples he played that night at the club. The warm-up act for Anthony Rother was Frankfurt’s DJane Eve Schwarz, who started driving the dark club sound early in the night, evoking one of the best party atmospheres we have every witnessed. So the club guests were warmed up by the time Anthony Rother came on with his new tracks. It became a Sunday morning filled with enthusiasm and positive energy.
Voices from the Undrgrnd:
Q: Since when did you become a resident DJ at Romy S?
A: Honestly, I don’t know how it happened. I wouldn’t even call it that- I would describe myself more as a friend of Romy S. I have played there for a long time, over 3 years.
Q: Tell us more about this friendship you have with Romy S?
A: At first I was skeptical to play at Romy S, but the management of Romy S had tried hard to bring me here, and it worked! After I played there for the first time I saw no reason to play at any other club in Stuttgart. Romy S. and I fit very well together; it seems to me like we have a genuine relationship.
Q: Verbalizer in the making. Can you describe the creative process in making a new album? Where do you get your ideas and your inspiration from?
A: Generally, an artist always has inspiration; he is always working on something! What then, of course, arises from this inspiration is an entirely different matter. After I released my electronic album, Netzwerk der Zukunft, I didn’t want to produce something with vocals again. I concentrated more on DJing, this is why I was searching for some tracks for my new DJ set. But I couldn’t find the right tracks, and because im to lazy to search, I just decided to produce my own tracks.
Q: So you thought if I cannot find the tracks that I would just produce it myself?
A: Yes, exactly! I produce simply what I think I can use. At first I tested 1-2 tracks at the club and they work just great! After that I knew they could be compiled to make an album.
Q: So the idea was to produce a complete club album?
A: No, that was not the original idea. When producing tracks for my DJ set the idea is to eventually turn it into an album. An album has emerged more or less from the production process.
Q: Can you list some of the machines, or instruments that you use to produce your music?
A: This is very difficult, I’ve used so many machines. Actually, I look at my studio as a whole machine. I can make a photo and send it to you (see below).
Q: Yes please, that would be great. Now our readers can get a precise idea of your equipment. There are so many people who only produce on a laptop or a small controller.
A: Yes, that is true.
Q: When do you opt for a “machine,” and which one would it be and why?
A: Hmm I have think first… I guess I’d take a Moog synthesizer because I can do almost anything with that one.
Q: Why don’t you do much singing on your new album? That was a kind of characteristic of your music.
A: As already mentioned, I’ve already talked on my other albums so much. I just did not feel the need to express myself verbally this time.
Q: But how did you come to the name Verbalizer? Verbalize does mean to “express in words.”
A: This title is ironic. It could of course be understood that I would like to express myself through my music and have therefore called the album “Verbalizer.” But in this case it really is completely ironic to understand.
Q: The album was released on your new label NextData. Why did you not simply publish Verbalizer on your existing label Datapunk or another already well-known label?
A: Because the Datapunk era has come to an end. There will be no releases on that label in the future. NextData is now my current label. Let’s see just how long that time exists and what’s happening with it. For now I simply try to let everything happen to me as it does. With big plans everything is pre-planned for months or even years. This is a creative standstill, because you only have to work behind the plan. Such a procedure has nothing to do with innovation.
Q: You can thus no longer be spontaneous?
A: That’s right, you’re just an employee of your own plan. In such work, I’m tired.
Q: Can you tell us of other artist releases on NextData?
A: I haven’t really listened to anyone’s demos yet. All of the artists that are a part of my label I know beforehand, usually people who I know personally and meet in my daily life. So that a trust exists.
Q: So you put a lot of value to an existing friendship and look not only at business?
A: Yes, I would describe it as an artistic camaraderie. In the broadest sense, one can also see this as a family of artists, which draws its creative energy from being together. That is the reason why I do not publish artists that I don’t know. It’s too impersonal, simply because I lack the reference to the person.
Q: I could not find your new album either on Beatport or even at JunoDownloads or WhatPeoplePlay, why?
A: This is such a thing in itself, one that I do not want to speak about publicly. But there is one thing I can say. I have looked for a new distribution channel. This means I sell my CDs, including digital downloads and even the Vinyls on Amazon. They’re also available on Deejay.de. After a certain period the tracks will then be found on iTunes.
Q: What is the biggest difference between your latest album and those you have previously released?
The album is something completely new, all new music! The approach is a totally different one because it’s not about my sales figures, but rather my work as an artist. Because of piracy most artists only produce to score the gigs. With this business model you cannot achieve money by record sales. For the artists who are striving to make the money off of sales, the music itself has simply lost its importance. A few years ago I decided to free myself from this trap of thinking. Ultimately, I’m a musician, so I have to make the best music I can. What it costs or how much it sells for plays no role. This is me now totally in the joy of the music. You have to try to resolve from this selling pressure and make music as much as possible regardless. So that one is satisfied with his work as an artist and is 100% behind their product. At this stage it is most important to me that I have managed to make the most of music despite this capitalist aspect.
Q: How do you think this evening’s crowd will react to your new album?
A: No idea, but let yourself be surprised! I know the system at Romy S has a whole lot of sound and the tracks have a whole lot of powerl!
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